being schooled by a picky eater . . .

The picky eating is totally out of control in this house. To the point it drives me mad and to one point it doesn't because lately I have needed some predictability. Will is so picky that I can literally name all the foods he will eat....here it goes. Pretty much any cereal, lucky for me he likes the healthy ones. Blueberries Bananas Apples Raisins/Crasins , Anything that contains peanut butter, PBJ sandwiches, BBQ Baked Lays chips, Goldfish, Pretzels, Tortilla chips with salsa, Grated cheese...must not be pre-grated. ugh! French fries, Chocolate milk, Apple juice, Loves water, which I love. Donuts..yeah i know. Pasta, Yogurt sometimes, Popcorn, Cheese Chips better known as shredded from the block cheese on baked tortilla chips. That is pretty much what he eats. He hates to try new things. The other day at school, jello was brought in for them and when I picked him up, he told me it was yuck! In fact, if I am cooking something and he doesn't like it, he tells me it's too yuck to eat! Does anyone have any helpful hints on how to get kids to try new things? Do you make your child eat what you make and if they don't eat it, that's it? Any advice would be greatly appreciated!